For high-growth startups funding is a critical task that takes time and effort, and is often plagued by uncertainties.

There are two sides to the story – on one side is the founder and the company while on the other is the investor(s) and their ask.

What helps you as a founder tell the authentic story of the company to savvy investors? What can make the fundraising journey more structured?

In this webinar on Funding, we will look for the following answers

- **Why is funding a B2B sales process?**
- **What are the different elements of the process?**
- **What are the key areas that founders need to be prepared with?**
- **What's the best way to plan for the timing and quantum of funding?**
- **Is there a checklist/framework that can help?**
- **What are some things that can help/hinder the process?**

Open for all entrepreneurs who are/would be looking at raising funds over the next few months.

**Prateek Jain, Principal, Fundamentum.**

With over a decade of experience in e-commerce and on-demand sectors, Prateek has also been an entrepreneur himself. At Fundamentum, Prateek focuses on developing cross-border SaaS and consumer internet ideas apart from helping shape the Fund's growth strategy.

Demystifying funding as a B2B sales process

Storytelling and entrepreneurship are intimately intertwined. When an entrepreneur is building a business, she is also living and telling a story. And she is sharing that story everyday with customers, teams, investors, and partners. A credible, imaginative, and inspiring story is an important element of building a sustainable and attractive business.

A well-told story spells magic. However, not all entrepreneurs are natural storytellers. Those that are good storytellers have an unfair advantage. While some of the good storytelling is inborn, it is largely learnable. If you have ever been bothered by the questions below, you have come to the right place.

- Isn't storytelling only possible for large brands? Storytelling only works in fiction. Or does it?
- How can we build our authentic story?
- Is storytelling for business an art or a science?
- Is there a simple framework that can help kickstart the journey for my startup?
- How does the story evolve over time?
- What not to do in storytelling?

At Artha, we are coming up with a webinar on storytelling to answer these questions and more. Welcome to the art, the science, the magic of storytelling. Open for all entrepreneurs, would-be entrepreneurs, and startup teams. Let the story begin.

Debleena Majumdar, the Founder of "Kahaniyah", believes that the science of storytelling when applied with the art of words and visuals helps build authentic connection, improve learning, lead better and drive meaningful change. She is one of the best when it comes to enhancing business outcomes through the structure and the magic of stories.

Artha Events

Oct 8-9th

Bangalore

Nov 5-6th

Bangalore

Oct 15-16th

Delhi

Nov 12-13th

Delhi