A busy level-crossing in a city was witnessing a large number of accidents. Some of these were fatal. The reason? People could not gauge the speed of the incoming train. A solution was urgently needed. Two small changes later, the accidents reduced drastically. What were these changes?

Well, welcome to the world of behavioural nudges. Where small non-conscious nudges can create inordinate impact.

For high-growth startups, this is very valuable while designing products.

Join us if you want to:

- **Understand the nuts and bolts of designing behavioural nudges in your product from helping bring user commitment to building a rewarding user journey.**
- **Assess what kind of nudges can really help in enhancing user engagement.**
- **Know how to test the success of these nudges, with data**

Open for all entrepreneurs who are building products that customers not just use, but love to use.

And yes, we will share the answer for the two level-crossing changes as well.

**Anurag Vaish, Cofounder, Mentza**

Anurag is a leading behaviour science expert. He was the co-founder of Final Mile, which worked on far-reaching behavioural science blueprints and practical use-cases for high-stakes and high-impact scenarios across sectors and across global locations.

Anurag is now the co-founder of Mentza, an audio platform that is democratizing the idea of unstructured, open learning, through unscripted podcasts and conversational discovery

How behavioural science nudges can improve user engagement in your products

For high-growth startups funding is a critical task that takes time and effort, and is often plagued by uncertainties.

There are two sides to the story – on one side is the founder and the company while on the other is the investor(s) and their ask.

What helps you as a founder tell the authentic story of the company to savvy investors? What can make the fundraising journey more structured?

In this webinar on Funding, we will look for the following answers

- **Why is funding a B2B sales process?**
- **What are the different elements of the process?**
- **What are the key areas that founders need to be prepared with?**
- **What's the best way to plan for the timing and quantum of funding?**
- **Is there a checklist/framework that can help?**
- **What are some things that can help/hinder the process?**

Open for all entrepreneurs who are/would be looking at raising funds over the next few months.

**Prateek Jain, Principal, Fundamentum.**

With over a decade of experience in e-commerce and on-demand sectors, Prateek has also been an entrepreneur himself. At Fundamentum, Prateek focuses on developing cross-border SaaS and consumer internet ideas apart from helping shape the Fund's growth strategy.

Demystifying funding as a B2B sales process

Storytelling and entrepreneurship are intimately intertwined. When an entrepreneur is building a business, she is also living and telling a story. And she is sharing that story everyday with customers, teams, investors, and partners. A credible, imaginative, and inspiring story is an important element of building a sustainable and attractive business.

A well-told story spells magic. However, not all entrepreneurs are natural storytellers. Those that are good storytellers have an unfair advantage. While some of the good storytelling is inborn, it is largely learnable. If you have ever been bothered by the questions below, you have come to the right place.

- Isn't storytelling only possible for large brands? Storytelling only works in fiction. Or does it?
- How can we build our authentic story?
- Is storytelling for business an art or a science?
- Is there a simple framework that can help kickstart the journey for my startup?
- How does the story evolve over time?
- What not to do in storytelling?

At Artha, we are coming up with a webinar on storytelling to answer these questions and more. Welcome to the art, the science, the magic of storytelling. Open for all entrepreneurs, would-be entrepreneurs, and startup teams. Let the story begin.

Debleena Majumdar, the Founder of "Kahaniyah", believes that the science of storytelling when applied with the art of words and visuals helps build authentic connection, improve learning, lead better and drive meaningful change. She is one of the best when it comes to enhancing business outcomes through the structure and the magic of stories.

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