A busy level-crossing in a city was witnessing a large number of accidents. Some of these were fatal. The reason? People could not gauge the speed of the incoming train. A solution was urgently needed. Two small changes later, the accidents reduced drastically. What were these changes?

Well, welcome to the world of behavioural nudges. Where small non-conscious nudges can create inordinate impact.

For high-growth startups, this is very valuable while designing products.

Join us if you want to:

• Understand the nuts and bolts of designing behavioural nudges in your product from helping bring user commitment to building a rewarding user journey.
• Assess what kind of nudges can really help in enhancing user engagement.
• Know how to test the success of these nudges, with data

Open for all entrepreneurs who are building products that customers not just use, but love to use.

And yes, we will share the answer for the two level-crossing changes as well.

Anurag Vaish, Cofounder, Mentza

Anurag is a leading behaviour science expert. He was the co-founder of Final Mile, which worked on far-reaching behavioural science blueprints and practical use-cases for high-stakes and high-impact scenarios across sectors and across global locations.

Anurag is now the co-founder of Mentza, an audio platform that is democratizing the idea of unstructured, open learning, through unscripted podcasts and conversational discovery