Storytelling and entrepreneurship are intimately intertwined. When an entrepreneur is building a business, she is also living and telling a story. And she is sharing that story everyday with customers, teams, investors, and partners. A credible, imaginative, and inspiring story is an important element of building a sustainable and attractive business.

A well-told story spells magic. However, not all entrepreneurs are natural storytellers. Those that are good storytellers have an unfair advantage. While some of the good storytelling is inborn, it is largely learnable. If you have ever been bothered by the questions below, you have come to the right place.

• Isn't storytelling only possible for large brands? Storytelling only works in fiction. Or does it?
• How can we build our authentic story?
• Is storytelling for business an art or a science?
• Is there a simple framework that can help kickstart the journey for my startup?
• How does the story evolve over time?
• What not to do in storytelling?

At Artha, we are coming up with a webinar on storytelling to answer these questions and more. Welcome to the art, the science, the magic of storytelling. Open for all entrepreneurs, would-be entrepreneurs, and startup teams. Let the story begin.

Debleena Majumdar, the Founder of "Kahaniyah", believes that the science of storytelling when applied with the art of words and visuals helps build authentic connection, improve learning, lead better and drive meaningful change. She is one of the best when it comes to enhancing business outcomes through the structure and the magic of stories.